Just Black is our flagship coffee, a medium roast that strikes the perfect balance between the bold and the smooth. It features an aroma that's a mixture of cocoa and vanilla, bold tasting notes, and a smooth, buttery finish that brings it all home. It's not easy finding the perfect beans to represent Black Rifle Coffee Company. We have scoured through the coffee powerhouses of the world to find high-quality coffee beans to deliver a full-flavored taste no matter how you take your coffee. So every one of our Just Black K-Cup® Pods gives you the perfect cup, every cup. Black Rifle Coffee Company serves coffee and culture to people who love America. We develop our explosive roast profiles with the same mission focus we learned as military members serving this great country, and we are committed to supporting veterans, law enforcement, and first responders.